Confidently cast to a big bass holding in the thickest cover with the Strike King® Hack Attack Jig, perhaps one of the deadliest heavy-cover jigs eve...More
Confidently cast to a big bass holding in the thickest cover with the ...
Each bait in Strike King®'s Pro-Model® Crankbait Series is designed to perform a specific task. The Pro-Model Series 4 and 4S Crankbaits dominate sh...More
Each bait in Strike King®'s Pro-Model® Crankbait Series is designed ...
Each bait in Strike King®'s Pro-Model® Crankbait Series is designed to perform a specific task. The Pro-Model Series 4 and 4S Crankbaits dominate sh...More
Each bait in Strike King®'s Pro-Model® Crankbait Series is designed ...
A behemoth of a deep diving crank designed for targeting the biggest bass, the Strike King 10XD Crankbait measures in at 6-inches in length and easily...More
A behemoth of a deep diving crank designed for targeting the biggest b...
Designed to do things no other lipless crankbait can, the Spro Aruku Shad is uniquely made to lock on to the bottom in a nose down position during the...More
Designed to do things no other lipless crankbait can, the Spro Aruku S...
The Rebel Buzz’n Frog is a buzzbait in disguise. The legs on the Buzz’n Frog spin like a buzzbait, but when paused, the Buzz’n Frog floats to te...More
The Rebel Buzz’n Frog is a buzzbait in disguise. The legs on the Buz...
The eight-inch Dead Ringer is a masterful take on the original ring worm, in a package that’ll tempt the biggest bass in the lake. It features segme...More
The eight-inch Dead Ringer is a masterful take on the original ring wo...
The Zoom Fat Albert Grub offers a chunky profile and high action tail, which make it a great choice as a beefed-up trailer for your jigs, buzzbaits or...More
The Zoom Fat Albert Grub offers a chunky profile and high action tail,...
The Curly Tail features a short, tightly-segmented body paired with a ribbon-style tail that flutters and waves with the slightest provocation, provid...More
The Curly Tail features a short, tightly-segmented body paired with a ...
The six-inch Dead Ringer is a masterful take on the original ring worm in a larger size. It still features segmented rings that trap and hold water fo...More
The six-inch Dead Ringer is a masterful take on the original ring worm...
In Texas and Mexico, the eight-inch lizard is a can’t miss option for the bass of a lifetime, but that doesn’t mean you should sleep on it when yo...More
In Texas and Mexico, the eight-inch lizard is a can’t miss option fo...
The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but in r...More
The Trick Worm was the original floating worm, deadly for twitching an...
The Heddon Wounded Zara Spook walks the dog like the rest of the Spook family, but propeller blades fore and aft create a froth, more splash and distu...More
The Heddon Wounded Zara Spook walks the dog like the rest of the Spook...
The Heddon Tiny Crazy Crawler is a wild acting topwater lure that literally crawls across the surface, creating a trail of splashes as it goes. Their ...More
The Heddon Tiny Crazy Crawler is a wild acting topwater lure that lite...
Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “ri...More
Big fish can't resist the tantalizing, slow-rising action of new Shado...
Imagine stopping your buzzbait right next to that stump and letting it float there, then twitching and shaking it to entice a big bass to strike. Or, ...More
Imagine stopping your buzzbait right next to that stump and letting it...
BOOYAH Double Willow Blade spinnerbait is a proven bass tournament winner. It's designed for max vibration, making it perfect for cool or murky water.More
BOOYAH Double Willow Blade spinnerbait is a proven bass tournament win...