The Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rotates on the ha...More
The Whopper Plopper, designed by the legendary angler Larry Dahlberg, ...
The Heddon Zara Spook is the topwater lure that invented the walk-the-dog retrieve, and despite being copied literally hundreds times during the past ...More
The Heddon Zara Spook is the topwater lure that invented the walk-the-...
Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “ri...More
Big fish can't resist the tantalizing, slow-rising action of new Shado...
The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the ...More
The ultimate baitfish shape just got a bad attitude. Observing it esca...
Every Heddon Lucky 13 produces a deep, resonating sound that drives gamefish crazy when it's chugged. Long considered one of the best lures made for c...More
Every Heddon Lucky 13 produces a deep, resonating sound that drives ga...
The Clackin Rap started the craze with its signature Clackin' Cadence rattle, the 'metal-on-metal' single ball steady beat noise maker that fish can't...More
The Clackin Rap started the craze with its signature Clackin' Cadence ...
Designed to offer big action in a small bait. Size 3 body dives to 8' and delivers an enticing wobbling and rolling action. Buoyant body easily backs ...More
Designed to offer big action in a small bait. Size 3 body dives to 8' ...
It's easy to see why Strike King® Pro-Model® XD Series crankbaits are so popular with the pros. These medium- (5XD) and large-bodied (6XD), extra-de...More
It's easy to see why Strike King® Pro-Model® XD Series crankbaits ar...
The Torpedo’s aerodynamic shape, balance and weight allow anglers to cast for distance and accuracy. The Teeny Torpedo froths the water when twitche...More
The Torpedo’s aerodynamic shape, balance and weight allow anglers to...
Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique ...More
Designed to the specifications of BassMaster's Classic Champ Kevin Van...
Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique ...More
Designed to the specifications of BassMaster's Classic Champ Kevin Van...
Each bait in Strike King®'s Pro-Model® Crankbait Series is designed to perform a specific task. The Pro-Model Series 4 and 4S Crankbaits dominate sh...More
Each bait in Strike King®'s Pro-Model® Crankbait Series is designed ...
Each bait in Strike King®'s Pro-Model® Crankbait Series is designed to perform a specific task. The Pro-Model Series 4 and 4S Crankbaits dominate sh...More
Each bait in Strike King®'s Pro-Model® Crankbait Series is designed ...
The Heddon Zara Puppy brings all of the advantages of a Zara Spook to a smaller package that appeals to gamefish of all sizes. Walk the puppy for big ...More
The Heddon Zara Puppy brings all of the advantages of a Zara Spook to ...
The Heddon Tiny Crazy Crawler is a wild acting topwater lure that literally crawls across the surface, creating a trail of splashes as it goes. Their ...More
The Heddon Tiny Crazy Crawler is a wild acting topwater lure that lite...
his multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a silent, aggressive, hard-thumping ...More
his multi-species balsa bait brings the excitement of the Rapala® Tai...
Perfectly mimicking the spooked baitfish fleeing for its life, the Scatter Rap® lures have changed the way anglers fish. Now Rapala brings the Scatte...More
Perfectly mimicking the spooked baitfish fleeing for its life, the Sca...
Just like a spooked baitfish fleeing for its life in the top of the water column, The Scatter Rap® Crank Shallow brings Scatter Rap action to shallow...More
Just like a spooked baitfish fleeing for its life in the top of the wa...
