The Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rotates on the ha...More
The Whopper Plopper, designed by the legendary angler Larry Dahlberg, ...
Perfectly mimicking the spooked baitfish fleeing for its life, the Scatter Rap® lures have changed the way anglers fish. Now Rapala brings the Scatte...More
Perfectly mimicking the spooked baitfish fleeing for its life, the Sca...
Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique ...More
Designed to the specifications of BassMaster's Classic Champ Kevin Van...
The Spro Little John Baby DD Crankbait was designed by B.A.S.S. Elite Series Pro John Crews to be a smaller shallower diving version of his already fa...More
The Spro Little John Baby DD Crankbait was designed by B.A.S.S. Elite ...
Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the re...More
Wide swimming jointed action with a loud rhythmic rattle mimics and ex...
It's easy to see why Strike King® Pro-Model® XD Series crankbaits are so popular with the pros. These medium- (5XD) and large-bodied (6XD), extra-de...More
It's easy to see why Strike King® Pro-Model® XD Series crankbaits ar...
The Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rotates on the ha...More
The Whopper Plopper, designed by the legendary angler Larry Dahlberg, ...
Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique ...More
Designed to the specifications of BassMaster's Classic Champ Kevin Van...
Bass anglers on the hunt for monster bass should arm themselves with big baits. The Strike King® Pro Model® 8XD and 10XD Deep Diving Crankbaits fit ...More
Bass anglers on the hunt for monster bass should arm themselves with b...
The Clackin' Minnow features a long casting, slow-sinking minnow body profile. Awarded the 'Best of the Best' for new lures by Field & Stream magazine...More
The Clackin' Minnow features a long casting, slow-sinking minnow body ...
Each bait in Strike King®'s Pro-Model® Crankbait Series is designed to perform a specific task. The Pro-Model Series 4 and 4S Crankbaits dominate sh...More
Each bait in Strike King®'s Pro-Model® Crankbait Series is designed ...
The Rebel Buzz’n Frog is a buzzbait in disguise. The legs on the Buzz’n Frog spin like a buzzbait, but when paused, the Buzz’n Frog floats to te...More
The Rebel Buzz’n Frog is a buzzbait in disguise. The legs on the Buz...
Every Heddon Lucky 13 produces a deep, resonating sound that drives gamefish crazy when it's chugged. Long considered one of the best lures made for c...More
Every Heddon Lucky 13 produces a deep, resonating sound that drives ga...
The Heddon Tiny Crazy Crawler is a wild acting topwater lure that literally crawls across the surface, creating a trail of splashes as it goes. Their ...More
The Heddon Tiny Crazy Crawler is a wild acting topwater lure that lite...
Walk-the-dog with this frog and you’ll quickly become a believer in the Frog-R. This realistic topwater bait has the profile and color pattern of a ...More
Walk-the-dog with this frog and you’ll quickly become a believer in ...
This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can’t resist it...More
This topwater can do everything. Spits, darts, chugs and walks-the-dog...