The Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rotates on the ha...More
The Whopper Plopper, designed by the legendary angler Larry Dahlberg, ...
Perfectly mimicking the spooked baitfish fleeing for its life, the Scatter Rap® lures have changed the way anglers fish. Now Rapala brings the Scatte...More
Perfectly mimicking the spooked baitfish fleeing for its life, the Sca...
Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique ...More
Designed to the specifications of BassMaster's Classic Champ Kevin Van...
It's easy to see why Strike King® Pro-Model® XD Series crankbaits are so popular with the pros. These medium- (5XD) and large-bodied (6XD), extra-de...More
It's easy to see why Strike King® Pro-Model® XD Series crankbaits ar...
Each bait in Strike King's line of Strike King® Pro-Model® Crankbaits is designed to perform a specific task and their Series 5s are the go-to crank...More
Each bait in Strike King's line of Strike King® Pro-Model® Crankbait...
It's easy to see why Strike King® Pro-Model® XD Series crankbaits are so popular with the pros. These medium- (5XD) and large-bodied (6XD), extra-de...More
It's easy to see why Strike King® Pro-Model® XD Series crankbaits ar...
A behemoth of a deep diving crank designed for targeting the biggest bass, the Strike King 10XD Crankbait measures in at 6-inches in length and easily...More
A behemoth of a deep diving crank designed for targeting the biggest b...
The Heddon Zara Puppy brings all of the advantages of a Zara Spook to a smaller package that appeals to gamefish of all sizes. Walk the puppy for big ...More
The Heddon Zara Puppy brings all of the advantages of a Zara Spook to ...
The Rebel Buzz’n Frog is a buzzbait in disguise. The legs on the Buzz’n Frog spin like a buzzbait, but when paused, the Buzz’n Frog floats to te...More
The Rebel Buzz’n Frog is a buzzbait in disguise. The legs on the Buz...
The Heddon Wounded Zara Spook walks the dog like the rest of the Spook family, but propeller blades fore and aft create a froth, more splash and distu...More
The Heddon Wounded Zara Spook walks the dog like the rest of the Spook...
Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are susp...More
Sinking at a consistent rate of one foot per second, the CountDown® a...
Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. The compact Scatter...More
Baitfish skitter and scatter when they are pursued by predators – it...
Imagine stopping your buzzbait right next to that stump and letting it float there, then twitching and shaking it to entice a big bass to strike. Or, ...More
Imagine stopping your buzzbait right next to that stump and letting it...
