The Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rotates on the ha...More
The Whopper Plopper, designed by the legendary angler Larry Dahlberg, ...
The Strike King KVD Swim'n Caffeine Shad features the body style and profile of the original Caffeine Shad - now with a paddle tail for an incredible ...More
The Strike King KVD Swim'n Caffeine Shad features the body style and p...
The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt bot...More
The deep belly of the Super Fluke causes it to dart, glide and knuckle...
Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “ri...More
Big fish can't resist the tantalizing, slow-rising action of new Shado...
The body of the frog is narrower and longer than other frogs on the market, with the exception of the Swamp Donkey, which will make the Bronzeye walk-...More
The body of the frog is narrower and longer than other frogs on the ma...
The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt bot...More
The deep belly of the Super Fluke causes it to dart, glide and knuckle...
The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the ...More
The ultimate baitfish shape just got a bad attitude. Observing it esca...
If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural ...More
If there's been one lure that has changed the face of fishing over the...
The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bea...More
The creature bait that started it all, the Zoom Brush Hog has tempted ...
Every Heddon Lucky 13 produces a deep, resonating sound that drives gamefish crazy when it's chugged. Long considered one of the best lures made for c...More
Every Heddon Lucky 13 produces a deep, resonating sound that drives ga...
Compared to traditional soft plastic lures, Strike King®'s revolutionary Super Finesse Worms are softer, more flexible, have loads more action and ar...More
Compared to traditional soft plastic lures, Strike King®'s revolution...
The Heddon Zara Spook is the topwater lure that invented the walk-the-dog retrieve, and despite being copied literally hundreds times during the past ...More
The Heddon Zara Spook is the topwater lure that invented the walk-the-...
If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive design...More
If the waters you're fishing call for craws, toss in the Strike King®...
Delivering the level of quality and innovation that Yamamoto is known for, the Yamamoto 4.5" Heart Tail Shad Swimbait provides a highly individualized...More
Delivering the level of quality and innovation that Yamamoto is known ...
Designed to offer big action in a small bait. Size 3 body dives to 8' and delivers an enticing wobbling and rolling action. Buoyant body easily backs ...More
Designed to offer big action in a small bait. Size 3 body dives to 8' ...
This downsized version of the ultra-popular hollow bodied swimbait retains its 5-inch big brother’s lifelike swimming action because it features the...More
This downsized version of the ultra-popular hollow bodied swimbait ret...
For those times when the original Super Fluke isn’t big enough to match big perch or magnum sized gizzard shad, now there’s a version to match mon...More
For those times when the original Super Fluke isn’t big enough to ma...
